Six study prepositions were being determined to facilitate the investigation of buyer Mindset persuasion dependant on the literature. Furthermore, variables like ad top quality, demographic differences, as well as technological context of VR and AR ads can aid central route persuasion, whilst supply believability, social presence, and concept content material in VR and AR commercials had been uncovered for being the persuasion things under the peripheral route.
Compose a summary for senior marketing leaders of such conclusions on the persuasive nature of VR and AR video advertisements.
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